We turn paid traffic & DMs into 20–40 new trials every month.
AcquireLab runs your ads, manages 100% of your inbox, handles objections & follow-up, and delivers ready-to-show prospects — so you can focus on coaching, retention and member experience.
No fluff. No pitch deck. Just real numbers for your area.
The AcquireLab system
From ad click to show-up, handled.
- High-intent campaigns for local trials & intro classes.
- Real humans in the DMs — qualifying leads & booking sessions.
- Clear reporting on leads, bookings & conversions.
Typical partner result:
20–40 new trials per month with consistent show-ups.
How AcquireLab works
A simple 3-step system designed specifically for gyms, CrossFit boxes and functional studios.
No generic marketing retainers. No confusing funnels. Just a clear engine that brings people from ad → DM → booked trial → membership.
Step 1
We launch your campaigns
We craft offers for trials, intro classes or 6-week challenges, then build & launch paid campaigns for your local area.
Step 2
We handle 100% of inbox
Every DM, form and comment is answered by our team using your voice & guidelines, turning cold interest into qualified, ready-to-book prospects.
Step 3
You close the members
We send you a steady flow of trials & intro bookings. You and your coaches focus on delivering an amazing first session and closing the membership.
The AcquireLab New Member Acquisition System
A hybrid between a proven system and a done-for-you agency. We design, launch and operate the engine that takes people from ad click to first workout in your gym or box.
No generic retainers. No “post pretty content” plans. Just a clear, performance-driven acquisition system for gyms, CrossFit boxes and performance studios.
Service 01
New Member Acquisition System
Install a complete front-end acquisition engine built around trials, intro classes or 6-week challenges, tailored to your model and local market.
- • Local offer + market analysis
- • Campaign structure & funnel design
- • Ad copy and creative built for fitness
- • Weekly strategy & performance review
Service 02
Paid Ads Management
End-to-end Meta campaign management focused on CPL, CPB and new-member ROI — with continuous optimization and creative testing.
- • Campaign setup & launch on Meta
- • Continuous optimization & testing
- • Offer and creative experimentation
- • Clear reporting on CPL, CPB, and ROI
Service 03
DM Conversion & Inbox Management
Replies, qualification, objection handling and follow-up done for you — converting cold interest into booked and showed-up sessions.
- • Fast replies to new leads in your DMs
- • Lead qualification based on your criteria
- • Objection handling & follow-up
- • Booked trials & intro sessions in your calendar
What we're not
- ✕ A generic social media posting agency.
- ✕ A volume-only lead farm.
- ✕ A “set it and forget it” ad buyer.
What we are
- ✓ A partner focused on measurable member growth.
- ✓ Specialists in fitness offers, ads & DM conversion.
- ✓ Obsessed with show-ups and new membership revenue.
Why AcquireLab exists
AcquireLab was built for one type of business: performance-driven gyms, CrossFit boxes and strength studios that actually care about results. Not “content”, not vanity metrics — real people walking through the door, committing to training and staying as paying members.
Founder's perspective
Built by someone from the fitness world, not a random ad guy.
Most agencies guessing what will “work” for gyms have never followed a training plan, coached a client or stepped foot into a serious strength facility. AcquireLab is different.
We come from the performance side first — training, coaching and understanding member psychology — and then layered on paid ads, funnel strategy and DM conversion. That's why our campaigns feel native to your community and actually convert instead of annoying your audience.
What we optimise for
- New members, not “leads”. If it doesn't move you closer to predictable new memberships, we don't do it.
- Show-ups, not just bookings. Our DM and follow-up flows are designed to get people to actually show up for their first session.
- Simplicity. No bloated funnels or complicated tech stacks — a lean engine that your team can understand.
- Long-term fit. We'd rather work with fewer gyms for longer than churn through a bunch of one-month “tests”.
Why gyms choose AcquireLab
- ✓ We speak the language of training, not just marketing jargon.
- ✓ We limit how many gyms we work with per area to avoid conflicts.
- ✓ We operate as a partner, not a “vendor you occasionally hear from”.
- ✓ We're transparent with numbers — what's working, what isn't and what we're changing next.
If you're serious about filling your classes and growing your membership base predictably, AcquireLab might be a fit.
Built for performance-driven fitness businesses.
AcquireLab works exclusively with owner-operators and performance-focused teams who care about results, coaching quality and member experience.
Gyms
Strength & conditioning gyms, hybrid facilities and membership-based clubs that want predictable new joins.
CrossFit & Functional
Boxes and functional studios that rely on strong community, coaching and high-intent intro programs.
Boutique studios
Premium concepts: small-group strength, athletic performance, conditioning and hybrid studios.
Multi-location
Regional owners who want to scale a proven model across multiple locations with a single acquisition engine.
Why gyms choose us
- “We finally know what we’re getting from our ad spend — and our DMs aren’t a mess anymore.” — Gym owner, TX
- “It feels like having an in-house acquisition team, without the overhead.” — CrossFit owner, CA
- “Show-ups skyrocketed. People actually come to their first session.” — Studio owner, FL
You bring the coaching and community. We bring the engine that keeps new people walking through the door.
The AcquireLab Offer
We install a predictable new-member acquisition system that brings you 20–40 qualified trials/intro classes each month by running your ads and handling all your DMs.
- Paid campaigns built specifically for your model (trial/intro/challenge).
- Full inbox management: DMs, forms & comments handled for you.
- Weekly reporting on leads, bookings, show-ups and new members.
- Clear retainer pricing with room to scale as your capacity grows.
For qualified partners
15-minute numbers breakdown
In one short call, we map your local area, estimate realistic trial volume and show you what the AcquireLab system could do for your gym.
- • No long presentation.
- • No obligation to move forward.
- • You walk away with clear numbers either way.
Book your free 15-minute breakdown
Choose a time that works for you. We’ll review your current acquisition, show realistic numbers for your area, and outline how AcquireLab can plug in — if it makes sense.
If the calendar doesn't load, email growth@acquirelab.com with your city and gym name — we'll send you available times.